
Tojo winery was founded at the end of the 19th century by our great-grandfather Vittorio, known to all as Tojo.
Initially, the business was focused on the production of bulk wine for a private clientele, and over the years it has been passed down from generation to generation.
In 2013, after completing his studies in Oenology, Francesco decided to continue the family business, introducing some innovations to best enhance our territory and our products.
After three years of experiments between the vineyards and the cellar, in 2016 we launched our line of bottles.
In 2019, Delia, Francesco’s younger sister, also joined the company, after an experience in another reality in the sector.
Our winery is located in Santo Stefano Belbo (CN), a small village between Langhe and Monferrato, with about 5 hectares of vineyards facing south, which offer ideal conditions for growing grapes. We love our work and we transform the fruits of our land into wine. For us, this means passion, culture, history, family and conviviality. Cantina Tojo is still family-run and produces small quantities of selected wines every year, the result of grapes vinified with the same care and expertise that characterize the great tradition of Piedmontese winemakers.
OUR TASTINGS

TRADITION – € 15pp
The experience begins with a walk to our panoramic point, immersed in the vineyards, where you can admire an enchanting view of the hills that Cesare Pavese described in his books.
During the journey, we will share with you the history of our territory, our family and our wines.
At the end of the walk, we will return to the company for a tour of the cellar, where we will show you the secrets of the production of our wines.
We conclude the experience with a tasting of three of our wines, allowing you to savor the fruits of our labor and appreciate the nuances of flavors that characterize our territory.
It will be a moment of conviviality and sharing, where you can ask questions and deepen your knowledge of the world of wine. We look forward to welcoming you and making you live this unique experience!
What’s included:
– Panoramic tour
– Visit to the production cellar
– Tasting of 3 wines
with a pairing of local products
STIMULATE ALL 5 SENSES – € 25pp
It is not simply a wine tasting, but a real journey into our reality.
We begin with a walk to our panoramic point, immerse ourselves in the vineyards, from which you can enjoy an enchanting view of the hills described by Cesare Pavese, while we share the history of the territory and the author. Afterwards, we return to the company for a tour of the cellar, where we will show you the production process of our wines and tell you the history of our family.
We end the experience with the tasting of five of our wines, offering you the opportunity to taste the fruits of our commitment and discover the nuances of flavors that make our territory unique.
It will be a moment of conviviality and sharing, during which you can ask questions and deepen your knowledge of the world of wine. We are excited to welcome you and let you live this special experience!
What’s included:
– Panoramic tour
– Visit to the production cellar
– Tasting of 5 wines
with a pairing of local products
E-BIKE – € 60pp
Do you want to make your visit to the cellar even more special with a fantastic panoramic e-Bike tour between Langhe and Monferrato?
From today you can do it with the e-Bike + Tojo Experience, an ideal mix of sport, nature and good wine. You will discover a wonderful circular route, perfect for everyone!
Obviously on board a zero pollution e-bike to ride in the middle of nature respecting it 100% 🌱.
FIRST STOP:
1st panoramic point and stories by Cesare Pavese
The first panoramic point you will reach will be the Terrazza Tojo, one of the most evocative places ever and the setting for Cesare Pavese’s stories. In front of you you can admire the Gaminella hill, the medieval tower and the Church of the Madonna della Neve in Moncucco.
SECOND STAGE:
2nd panoramic point
You will then head towards Canelli, arriving at the Torre dei Contini, another place with a breathtaking view.
From this point on, you will be free to head towards the route you prefer, more or less long, and then return to the Tojo winery.
THIRD STAGE:
Tasting
At the end of the e-bike tour, we will welcome you to let you try our tasting. Tasting of three of our wines, allowing you to savor the fruits of our labor and appreciate the nuances of flavors that characterize our territory.
Everything will be accompanied by cheeses and cured meats from small artisans of the Territory.
It will be a moment of conviviality and sharing, where you can ask questions and deepen your knowledge of the world of wine.
We are excited to welcome you and let you live this extraordinary experience!
What’s included
– Panoramic E-Bike tour
– Visit to the production cellar
– Tasting of 3 wines
with a pairing of local products
you can add 2 wines for a complete tasting at a cost of €10
OUR PRODUCTS

Alma EsCAMOtage – Piemonte doc Moscato Secco
100% Moscato bianco di Canelli
yellow color with greenish reflections.
Its aroma is characterized by an aromatic push (typical varietal), with notes of tropical fruit and passion fruit.
In the mouth it is persistent, warm, enveloping and with good minerality
Delianna – Barbera d’Asti docg Superiore
100% Barbera d’Asti
An intense ruby red color, with purple veins.
The aroma is broad and varied, where notes of tobacco, chocolate and toasting prevail, accompanied by elegant nuances of fresh red fruits and spices.
In the mouth the wine is powerful, full. A good structure is supported by an excellent acidic push, which helps to give the wine greater freshness and persistence.
Ribota – Barbera d’Asti docg
100% Barbera d’Asti
An intense ruby red color, with purple reflections
On the nose an intense aroma with a prevalence of red fruits, blackberries, raspberries with a slightly spicy finish. In the mouth it is intense, a perfect balance between freshness and structure.
Ideal to drink in company, at a meat-based dinner, but also as an aperitif with fish if served fresh.
Farinella – Langhe doc Favorita
100% Favorita
A straw yellow color with greenish reflections.
On the nose it shows a beautiful bouquet of flowers and white-fleshed fruit.
The mouth is in perfect balance between softness and freshness, and this allows the wine a certain persistence.
Melis – Moscato di Canelli docg
100% Moscato bianco di Canelli
The typical aromatic fragrance of the Moscato grape gives the wine notes of hawthorn and orange blossom. The straw-yellow color reflects the heat of the sun.
In the mouth it is explosive, characterized by a good balance between sweetness and acidity. It always invites you to the next glass and stimulates curiosity.
Lo Sfizio – Vino da uve stramature
100% Moscato bianco di Canelli
The old and the new, experience and innovation in a single bottle.
The bouquet is very delicate, characterized not only by the typical aroma, but also by notes of evolution, toasting, vanilla.
The mouth is soft, warm, attenuated by a light acidity. Notes of honey and tropical fruit stand out and persist pleasantly.
REVIEW
Antoine Tatoine 28 recensioni⭐⭐⭐⭐⭐
Visite incroyable! Nous garderons un super souvenir de notre visite. Nous sommes restés 7 jours en Italie et c’est de loin le meilleur jour de notre semaine grâce à cette visite/dégustation. Tout était parfait, l’accueil, les explications, la superbe vue et les vins, quelle qualité !! Quel goût !! Nous avons tout adoré. Merci d’avoir pensé aux enfants aussi et pour les bouchées apéritives. Votre passion et votre investissement se ressentent dans vos vins. Merci pour tout
TOJO Winery (proprietario)
Antoine merci beaucoup, trop gentil.
Anna Ziegman Local Guide·55 recensioni·39 foto⭐⭐⭐⭐⭐
Absolutely phenomenal tasting. A young owner was full of passion for her craft. Wines were fantastic. Views were amazing. One of the best wine tasting I have ever had.
Also, thank you for recommending the cheese tasting in cheese shop near Asti.
TOJO Winery (proprietario)
I’m happy to hear you and your family enjoyed it.
Best regards,
Francesco
Joachim Andersen 2 recensioni⭐⭐⭐⭐⭐
This is an incredible small quantity Wine producer. The place is amazing and as Well is their Wine. I loves all Wiens but as a huge fan of Barbera, this was probably in my top three of all Barberas I’ve ever tasted! Truly passionated Wine maker!
TOJO Winery (proprietario)
Thank you very much Joachim. it was a pleasure to host you.
I am happy you enjoyed our Barbera d’Asti Superiore DeliAnna and I am happy to have passed on my passion to you.
See you soon
Tojo
Madelief van Velzen 3 recensioni·1 foto⭐⭐⭐⭐⭐
Cosy family company with great wine!
Maria Pia Nero 2 recensioni·2 foto⭐⭐⭐⭐⭐
La nostra esperienza al Tojo è stata eccellente. Delia ci ha accolti in modo caloroso raccontandoci la storia della loro azienda familiare.
Location curata ma intima, molto buoni i cinque vini degustati
EN translation: Our experience at Tojo was excellent. Delia welcomed us warmly by telling us the history of their family business. Nice but intimate location, the five wines tasted were very good
CHIARA SIBELLA 2 recensioni⭐⭐⭐⭐⭐
Visita decisamente consigliata!
Ci siamo fermati in questa cantina un pò per caso e mai scelta poteva essere più azzeccata. I vini sono uno più buono dell’altro e sapranno stupirvi
EN translation: Definitely recommended visit! We stopped in this cellar somewhat by chance and never could the choice have been more appropriate. The wines are one better than the other and will surprise you
Wineppy Local Guide·202 recensioni·1916 foto⭐⭐⭐⭐⭐
Francesco e tutta la sua famiglia mettono la passione al primo posto e questo è evidente in ogni loro prodotto. Il posto e le vigne sono meravigliosi, l’accoglienza è di quelle che ti fanno sentire a casa immediatamente.
EN translation: Francesco and his entire family put passion first and this is evident in each of their products. The place and the vineyards are wonderful, the welcome is one that makes you feel at home immediately.
Petronilla Malesi Local Guide·19 recensioni⭐⭐⭐⭐⭐
Marc & Luc Tissot Local Guide·66 recensioni·494 foto⭐⭐⭐⭐⭐
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